Westminster Kennel Club Dog Show
A Heritage of Champions, A Future of Companions
Year
2025
Project Type
Identity Design, Event Rebrand
The Westminster Kennel Club, established in 1877, is America’s oldest organization dedicated to the sport of dogs. It hosts the iconic Westminster Kennel Club Dog Show—the second-longest continuously held sporting event in the U.S. and the longest nationally televised live dog show since 1948. Featuring nearly 3,000 canine competitors, Westminster Week includes the all-breed conformation show, the Masters Agility Championship, and the Masters Obedience Championship, making it a premier celebration for dog lovers around the world. For over a century, America’s Dog Show has honored excellence in canine companionship and inspired generations of enthusiasts.
The newly reimagined identity of the Westminster Dog Show honors the tradition and prestige of its legacy while embracing a refreshed spirit of joy, warmth, and connection. It highlights the bond between dogs and their people, celebrating harmony, companionship, and the vibrant energy of a new generation. Designed to feel both classic and inviting, this evolution introduces a more friendly and approachable presence—bringing a renewed sense of togetherness to America’s most iconic dog show.
Yerin Lee
The Westminster Kennel Club
Photography
The New York Times
The Westminster Kennel Club Dog Show
Font
Custom WKC
Echo - Formerly Known
Saans - Displaay Type Foundry